11.1 Dashboard
The Hustle Dashboard provides access to every module and contains the stats monitor as well as overview panels for each module. The first time you access the Dashboard, there will be no data showing in any of the panels as there are no active modules created yet.
Stats Overview
The Stats Overview provides a quick view of key data from your ongoing marketing and business development efforts. It’s a time saver for busy admins who need to quickly check a site’s status and move on, if all is well. If there is a problem with a module, the stats monitor is one of the first places symptoms are likely to appear.
For example, if you know there should be 17 modules active, seeing the number 16 there would be a red flag. An unusually large drop in the average conversion rate could indicate that some modules are not functioning. If a site normally converts 10 users a week, and the date of the last conversion was five days ago, something is definitely not right.
By default, the stats overview displays the following information. The 3 metrics appearing on the right can be changed though to better suit your business; see Top Metrics in the Settings chapter below for more on that.
- Active modules – This is the number of modules currently engaging users. A site may have many modules, but only those currently in use will be displayed. Inactive modules are displayed in the overview panels below the Stats overview.
- Last Conversion – The date of the last conversion.
- Average Conversion Rate – The average conversion rate—the percentage of site visitors who complete a transaction (make a purchase, subscribe to a newsletter, etc.)— is the fundamental indicator of a site’s performance, particularly for ecommerce sites.
- Total Conversions – The total number of conversions for the site.
- Most Conversions – The name of the module that produced the most conversions. It’s very valuable to know which modules are most effective with your audience.
Module stats overview
Once you have at least one module created, that module type’s area on the Dashboard screen will populate with handy links so you can manage your modules right from that screen.
- The dot in the Status column will be blue if the module is active, and light grey if inactive.
- The graph icon next to that links to the conversion tracking statistics screen for that specific module.
- Clicking the gear icon pops open a menu with handy action links to manage that specific module.
11.1.1 Module Dashboards
Each module type – Popups, Slide-ins, Embeds & Social Sharing – also has its own dashboard screen with an overview of all modules with info and options similar to the main plugin Dashboard screen.
- Search – Use the search box to quickly locate any module in the list.
- Last conversion – Indicates the date & time of the last conversion for the module.
- Published / Draft – Published modules are clearly indicated.
- Edit – Click to open the editor for the specific module to edit its fields, etc.
- Gear Icon – Additional admin options appear in this submenu to Preview the module (for both Desktop and Mobile views), Publish/Unpublish, View or Purge Email List (for Opt-In modules only), Duplicate, Enable/Disable tracking, Reset tracking data, Export/Import or Delete.
- Bulk Actions – All the same options as under the Gear icon for individual modules (except the Preview option) so you can apply them to multiple selected modules at once.
Click the heading of any module to view the Conversion data if tracking is enabled for that module. You can view data for just the Call to Action buttons you may have added, the Opt-in Form itself, or All data.
Note that the Preview feature will open in your wp-admin, but using a frontend page of your site, so you can see exactly how your module will look in your active theme in both desktop and mobile views. Here’s an example of what that looks like when previewing a Popup module: